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Do you want to take a stand?

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you couldn’t help...

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But can I trust you?

I can’t guess how many times I’ve written about trust over the past ten years.  I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust and a...

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Productivity Hacks

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dream you’ve...

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Making content part of your marketing mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy.  Truth be told – this is nothing new. There’s...

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Consumers pay attention to where your ads live and who their neighbors are!

The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys.Nearly half of all consumers indicate they would rethink purchasing...

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Creating your content machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They...

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Become a partner, not a vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy something,...

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What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your...

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Reducing the stress factor

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you probably take for granted. You’re a master juggler. You can’t execute...

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May I ask you a question?

One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the prospect...

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Scarcity versus abundance

When I started in the agency business 25+ years ago, there was this odd paranoia that ran through agencies big and small.  There was a belief that agency personnel couldn’t be friends with people who...

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New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local...

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The reviews aren’t good

In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered.  Word of mouth has always been one of marketing’s most potent...

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Earning Your Spot in their Email In-Box

Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same time.Part...

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Be helpful or be gone

Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that...

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